Online betting group Unibet is continuing to expand their brand as a poker partner, having signed a deal with Cash Game Festival to provide sponsorship for the event.
The company will sponsor the 2018 version of the poker tournament, with events taking place in Estonia, Slovakia, Bulgaria, and London during the year. Unibet will work to promote the tournaments online, with some feeder tournaments being held by the group. Unibet will get sponsorship marketing rights, including signage and branding rights.
Unibet has participated in other sponsorships in attempts to grow its online poker room. The company currently lags behind giants like PokerStars and 888, but they are certainly putting in the work to help get themselves to the top of the pile.
No comment from either party was available as of press time.