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German sportsbook site Sportwetten.de has announced that they've signed a partnership deal with the German Ice Hockey Federation which will make the group an Official Partner of the country's national hockey team.
The agreement will see Sportwetten getting marketing and signage rights for German home hockey games. Sportwetten will also get the chance to use the Federation's logos on their website and in email marketing as well as promotions. Germany had a great performance in the 2018 Winter Olympics, as they took home the silver medal, making it an attractive brand to sponsor.
Commenting on the deal Sportwetten's Head of Operations Ingo Pauling said, "The historic performance of the team in Pyeongchang has crowned the partnership. We were convinced before that our brand fits in perfectly with ice hockey and its loyal fans.
"Therefore, we are pleased that with the DEB we can take a first important step in the still young company history in order to inspire the fans for us."
German Ice Hockey Federation Head of Marketing Robert Schutt added: "The extremely positive discussions and the serious, creative structure of the entire team at Sportwetten.de immediately convinced us that we are in the best of hands. We are pleased to have a strategic partner on the side of Sportwetten.de who will develop the sport for the fans with us in the next few years."