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Internet betting group Sky Bet has announced that they've signed a partnership deal with Betgenius and will see the latter continuing their role as the primary trading provider for the group as a result.
The agreement extends a relationship that has been in place for ten years, and will see Sky Bet getting pre-match and in-play content from Betgenius. The company will also offer the Betgenius "High Available Cash Out" service in both Italy and the United Kingdom.
Speaking about the deal Sky Bet Trading and Operations Director Ronnie Whelan said, "Betgenius has been a key partner of ours for over a decade. In-play betting in particular has been a major driver of growth for us and our high quality live product is thanks to working with Betgenius towards our shared goal of giving customers the best possible experience."
Betgenius Managing Director Matt Stephenson also commented, noting: "We are extremely proud to agree a long-term extension to our relationship with Sky Bet. Richard Flint and his team have created a phenomenal sports betting business and the fact that we are chosen, once again, to play such a crucial role is testament to the quality of our technology and trading expertise."