Lotto Warehouse and Bethard in Content Deal

Internet lottery group Lotto Warehouse announced this week that they've signed a content deal with Bethard and will offer their games on the sportsbetting site as a result.

The agreement will see Bethard offering Lotto Warehouse's lottery games on their site, which includes the chance to get your numbers in with international lottery drawings, offering the chance for huge cash prizes to be won. Bethard provides lottery, sportsbetting, poker, live dealer games, and more. The games haven't been integrated as of press time, but they will be added soon.

Commenting on the deal Bethard Head of Product Adam Vella said, "When we were looking at adding a Lottery vertical we did a thorough investigation of all lottery providers. Selecting Lotto Warehouse was an easy choice. Lotto Warehouse combines excellent product with a rock solid technical platform."

Lotto Warehouse CEO Thomas Biro also commented, noting: "Bethard are a globally recognised brand who command huge respect within the iGaming industry. They fully recognise the huge potential offered by lottery betting and were attracted to our strength, stability and expertise."

"Lottery betting is now viewed as an established iGaming vertical and we are perfectly positioned to offer an unbeatable solution comprising simple integration, an outstanding range of products and unbeatable margins."

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13 March 2018 - 11:06am

Obviously Bethard main business still will be the sportsbetting but I guess nothing wrong in the fact they looking for new opportunities and lottery offerings is of course one of those, probably some of their existing customers will be tempted in that.