LeoVegas Launches 'Rocket X' Brand

Internet gaming brand LeoVegas has announced that they've launched a new brand that they've dubbed 'Rocket X', which comes from the company's purchase of Intellectual Property & Software Limited.

The move comes after the LeoVegas purchase of IPS completed. The two groups came to a purchase agreement in January for £65 million. The purchase gave LeoVegas access to an array of different betting sites, including UKCasino, BetUK, Slotboss, and more. These brands will be tied in with the Rocket X name and will be worked to meet the same standard as other LeoVegas sites.

A company statement on the launch read: "Since its start, LeoVegas has pursued a global brand strategy that is very successful. In larger markets the group's two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy."

"The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market's most effective customer acquisition models."

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bgsharpe
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5 March 2018 - 5:34pm
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"Since its start, LeoVegas has pursued a global brand strategy that is very successful. In larger markets the group's two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy."

It seems like a wise and very successful tactic to me and I all the news about Leo Vegas here in CL lately showing just that, they know what they're doing!