LeoVegas Launches 'Rocket X' Brand

This story was published more than 2 years ago.

Internet gaming brand LeoVegas has announced that they've launched a new brand that they've dubbed 'Rocket X', which comes from the company's purchase of Intellectual Property & Software Limited.

The move comes after the LeoVegas purchase of IPS completed. The two groups came to a purchase agreement in January for £65 million. The purchase gave LeoVegas access to an array of different betting sites, including UKCasino, BetUK, Slotboss, and more. These brands will be tied in with the Rocket X name and will be worked to meet the same standard as other LeoVegas sites.

A company statement on the launch read: "Since its start, LeoVegas has pursued a global brand strategy that is very successful. In larger markets the group's two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy."

"The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market's most effective customer acquisition models."

Related casinos

CasinoJurisdictionRatingPlay
LeoVegas CasinoDenmark, Malta, Sweden

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
1 reply • Last post

Comments

bgsharpe
Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7348
Thanks given: 3971
Thanks received: 1092
5 March 2018 - 5:34pm
#1
Quote:

"Since its start, LeoVegas has pursued a global brand strategy that is very successful. In larger markets the group's two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy."

It seems like a wise and very successful tactic to me and I all the news about Leo Vegas here in CL lately showing just that, they know what they're doing!