Internet gaming brand LeoVegas has announced that they've launched a new brand that they've dubbed 'Rocket X', which comes from the company's purchase of Intellectual Property & Software Limited.
The move comes after the LeoVegas purchase of IPS completed. The two groups came to a purchase agreement in January for £65 million. The purchase gave LeoVegas access to an array of different betting sites, including UKCasino, BetUK, Slotboss, and more. These brands will be tied in with the Rocket X name and will be worked to meet the same standard as other LeoVegas sites.
A company statement on the launch read: "Since its start, LeoVegas has pursued a global brand strategy that is very successful. In larger markets the group's two global brands, LeoVegas and Royal Panda, can be complemented with a local, multibrand strategy."
"The UK is such a large and mature market that it warrants working with several brands that attract various types of customers. Rocket X has a strategy that focuses on digital and data-driven customer acquisition and thereby has one of the market's most effective customer acquisition models."