The new tools will allow punters to choose how much they can lose over time, provide a full account history, reality checks, loss limits, and deposit limits. Most of these features were in place before, but the ability to set limits for days, weeks, and months is a new feature. The hope is that by providing all of this information, it can help prevent problem gambling issues from arising.
A company statement on the new tools read: "We want betting with Paddy Power to be an enjoyable and positive experience for all our customers."
The tools have been integrated and can be used now at Paddy Power and Betfair's sites.