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This week the UK Gambling Commission announced that mobile betting in the country continues to rise, as numbers increased by 51% last year.
The rise showed that 51% of gamblers in the country used a mobile device to gamble in 2017, up from 43% from the year prior. 18% of punters also said that they had gambled on their mobile device within the last month. These numbers are high, but are offset a bit by lower overall gambling participation. 45% of punters in the country say they gambled through any means, which is down 3% from 2016.
0.8% of survey respondents said that they were problem gamblers, and 3.9% said they were at risk punters. 6% of respondents said that they had self-excluded from betting sites over the period.
Commenting on the survey UKGC Program Director Ben Haden said, "Our new three year strategy sets out our role in developing a strong evidence base and improved understanding of the impact gambling has on society.
"Today's report makes an important contribution to that work as it presents a comprehensive view on how the British public is choosing the gamble and their attitudes to the current market.
"Our research shows the main factor that influences where someone gambles, is a company with a reputation for being fair and trustworthy.
"The message from that is clear - gambling companies that treat their customers well and act responsibly will be at an increasingly competitive advantage."