LeoVegas Purchases World of Sportsbetting

Internet casino group LeoVegas has announced that they've purchased Maltese company World of Sportsbetting, allowing the opportunity for Leo to move in the German gaming market.

The agreement will see LeoVegas paying €2.6 million for the company, which will be picked up through their LeoVegas International subsidiary, which is expected to be completed by the end of the month. For LeoVegas, the deal is lucrative as World of Sportsbetting holds a license to offer sportsbetting and casino services to the German state Schleswig-Holstein as well as an active application for the state of Hesse.

Speaking about the agreement LeoVegas CEO Gustaf Hagman said, "The licences give increased credibility when we collaborate with, for example, media partners, which is important in order to get full effect on our market investments. Our new ambassadors also increase the local touch in our marketing, which we know creates loyalty and increased brand awareness."

"We can now also be even more local on the product side and, especially, add important payment solutions that are important for the German market. This is line with our strategy to enter regulated markets and gives LeoVegas the best possible conditions to accelerate further in the German market."

Related casinos

LeoVegas Casino90Denmark, Malta, Sweden90

About the author

2 replies • Last post


Gold PlayerGold Player
Lambino's picture
Location: Johannesburg,
Joined: 14 Apr 2015
Posts: 506
Thanks given: 287
Thanks received: 468
12 February 2018 - 9:53am

when I first saw this headline I thought that it was referring to the a popular bookmaker here in South Africa named Worlds Sports Betting , but I see this is a German company , I used to play at leo Vegas casino but they restricted SA payers about two years back

Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6476
Thanks given: 3024
Thanks received: 907
22 February 2018 - 7:14pm

Well, these days the huge brands becomes even bigger and I guess that's an insignificant price for LeoVegas to be able to break on the German market, that's what looks from outside anyway.