Internet betting group GVC Holdings has been fined a large £350,000 for supplying misleading and predatory ads from the UK Gambling Commission.
The UK Gambling Commission has laid down the fine, coming after they had announced that they were cracking down on gambling advertisements. The ads were found to have happened repeatedly and mislead punters into thinking they were getting free bets. Under the old rules, GVC may have been reprimanded and made to pull the offending spots.
GVC got the fine as they have a history of breaking the advertising rules of the UK. This large fine is set to ensure compliance by GVC and their brands moving forward.
Speaking about the fine Director of the Committees of Advertising Practice noted: "We won't tolerate gambling ads that exploit people's vulnerabilities or play fast and loose with eye-catching free bet and bonus offers."
The regulator recently changed laws that will keep ads from enticing players from betting right away in an effort to curb some problem betting behaviors.