GVC Fined Over Offending UK Ads

This story was published more than 2 years ago.

Internet betting group GVC Holdings has been fined a large £350,000 for supplying misleading and predatory ads from the UK Gambling Commission.

The UK Gambling Commission has laid down the fine, coming after they had announced that they were cracking down on gambling advertisements. The ads were found to have happened repeatedly and mislead punters into thinking they were getting free bets. Under the old rules, GVC may have been reprimanded and made to pull the offending spots.

GVC got the fine as they have a history of breaking the advertising rules of the UK. This large fine is set to ensure compliance by GVC and their brands moving forward.

Speaking about the fine Director of the Committees of Advertising Practice noted: "We won't tolerate gambling ads that exploit people's vulnerabilities or play fast and loose with eye-catching free bet and bonus offers."

The regulator recently changed laws that will keep ads from enticing players from betting right away in an effort to curb some problem betting behaviors.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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bgsharpe
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24 February 2018 - 2:20pm
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The gambling companies have to be very careful in their adverts these day isn't it, but if they found to be mislead the players so...that's a huge fine but probably deserved as well.