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Bet365 Considering Purchasing William Hill's Australian Arm

Internet betting group Bet365 is reportedly considering purchasing the Australian branch of William Hill, coming after the company had announced that they would listen to offers for the company.

William Hill has expressed interest in selling their Australian operation because of changing regulations that they feel could stunt the growth of the market. The company announced last year that it had a large increase in profits, which will likely boost the selling price. Other betting groups are also reportedly interested, including Paddy Power Betfair and Ladbrokes.

No comment from Bet365 was available as of press time, but we'll update readers as we learn more.

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1 reply • Last post


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sharpe's picture
Location: Sofia, Bulgaria
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14 February 2018 - 8:19pm

Yeah, not surprisingly bet365 are interested I think, they're tightened the playing conditions in the sportsbetting in the past few years which boost their profits hugely I imagine so no wonder they're looking for an expansion these days.

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