Play'n GO Purchases Proactive Gaming Scandinavia

Internet gaming group Play'n GO has announced that they've purchased Proactive Gaming Scandinavia, adding a new series of games to their umbrella.

The agreement will see Play'n GO getting a specialty designer that creates mini games, scratch cards, and keno games, as well as poker, which is a new specialty for the group. Play'n GO will integrate PGS titles into it's platforms and will add the new titles to their current customer base. PGS will also continue to operate independently, developing their own games.

Speaking about the agreement Play'n GO CEO Johan Tornqvist said, "At Play'n GO, we're always looking to push the boundaries of what a supplier can achieve, and this acquisition of Proactive Gaming will allow us to enter new verticals and build on our existing customer base.

"Proactive Gaming share our omni-channel outlook and development expertise, which we believe will ensure a smooth transition into our pioneering brand as we enter 2018.

"We'll be very happy to demonstrate at ICE 2018 how our expanded product range and back-office capabilities can appeal to those in regulated markets looking for a diverse gaming offering."

Proactive's Pal Burman also commented, noting: "Play'n GO have been pioneering in the casino sector for years and we're delighted to become a part of their organisation.

"Although in different gaming verticals, we have the same high standards when it comes to new product development and this will help us grow more than the sum of our parts in the coming years."

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22 January 2018 - 6:03pm

It sounds as a move in a new direction for Play'n GO trough that acquisition and who knows maybe that new part of their business will become bigger and bigger in the next years.