Pariplay in Content Deal With Betclic Everest

Gaming group Pariplay has announced that they've signed a content deal with Betclic Everest and will provide their gaming content to the French operator as a result.

The agreement will see Pariplay's full suite of games being offered at Betclic, Expekt, and Monte Carlo Casino. The group's games are being deployed through the iSoftBet Game Aggregation Platform, which Betclic has already integrated into their systems. The agreement will see new titles added as they're developed, with games like the licensed Atarti slots being launched later this quarter.

Speaking about the agreement Betclic Everest Casino Product Manager Andrew Swedberg noted: "Online casino is an increasingly important complement to our core sportsbook offering, so we're excited to partner with a major software developer serving the vertical. Pariplay's high-quality games, especially their Atari® and Valiant Entertainment-branded content, will significantly enhance our players' casino gaming experience."

Pariplay Commercial and Marketing Director Richard Mintz also commented, adding: "We're very excited to see our casino portfolio go live on Betclic.com and Expekt.com, which enjoy very high brand recognition in the European market, as well as MonteCarloCasino. We're confident that our cutting-edge content will add another dimension to the casino offerings of these three major Betclic Everest Group brands."

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bgsharpe
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17 January 2018 - 10:11am
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Betclic is a huge name in sportsbetting but apparently they want their casino offerings to be enlarged and this deal seems like a right step for that to happen, will help on their development as a brand too I think.