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UK betting firm Ladbrokes has announced that they've opted to renew their sponsorship deal with the Scottish Professional Football League through the 2020 season.
The agreement will see Ladbrokes continuing to be the Title Sponsor of the league, which it has held since 2016. The agreement gives Ladbrokes the ability to have exclusive signage across the league and will also be able to use the league's branding in their promotions. This current agreement will run for two seasons, with both the 2018-2019 and 2019-2020 seasons included.
Speaking about the deal SPL CEO Neil Doncaster said, "We are thrilled that Ladbrokes has chosen to extend their title sponsorship of the SPFL for a further two years. We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond."
"We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes."
Ladbrokes Coral CEO Jim Mullen also commented, noting: "We knew when we started the sponsorship that we were associating with a sport that is followed with passion and dedication and it has proved to be an excellent partnership. Football beats at the heart of Scottish life, the cafes and canteens echo to the football conversation every week and we are delighted to be part of that conversation."
"In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld."
"We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously."