English Premier League club Arsenal FC has announced that they've signed a partnership deal with CashBet, a cryptocurrency group lokoing to make a name for itself in the online betting industry.
The partnership will see CashBet getting prominent stadium signage at Emirates Stadium, as well as exclusive opportunities to use the Arsenal brand in their promotions. The agreement makes Arsenal the first elite level football club in the world to sign a partnership deal with a cryptocurrency associated firm.
Speaking about the deal Arsen COO Vinai Venkatesham said, "We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency."
CashBet CEO Dr. Mike Reaves also commented, adding: "With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
"We are delighted to do so in partnership with one of world football's true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.
"Designed specifically for iGaming, CashBet Coin will improve the online experience for real money, casino, social, skill-based, eSports and sports betting players through increased trust and transparency, faster payouts, reduced fees and dedicated player protection."