Aristocrat Wraps Up Big Fish Games Purchase

Gaming group Aristocrat Leisure announced this week that they have completed their purchase of Big Fish Games for a whopping $900 million.

The purchase was initially announced in November and managed to close relatively fast. The purchase will see Big Fish continuing to operate independently, offering free to play games to customers. The group made a name for itself by offering these free games across social media platforms such as Facebook.

Speaking about the closing Aristocrat Managing Director Trevor Croker said, "The strategic and financial benefits of this acquisition are highly compelling. Big Fish will immediately provide scale across our entire digital platform, and our social casino business will become the second largest social casino publisher globally.

"Big Fish's digital-first social casino content and industry leading meta-game capability and applications are highly complementary to Aristocrat's existing and industry-leading land based digital content business."

"We are excited to work with the Big Fish team to take advantage of the opportunities this combination will create for shareholders and all stakeholders."

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11 January 2018 - 7:53pm

The amount of the purchase is really enormous but probably Aristocrat management saw full value for their money in that deal, only future could show if that billion is well spend though.