Online betting group 888 Holdings has revealed that 888poker has launched operations in Italy, allowing players to access their card games through desktop and mobile devices.
The launch will give players within Italy access to the full suite of poker games, and sees the strategic card game joining other 888 products in Italy such as their casino and sportsbook. The poker service went live on January 3rd, and it will be supported by a robust marketing effort as well as bonuses that are aimed at drawing in new players.
Speaking about the relocation 888 Holding COO Itai Pazner said, "We're delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888's presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place."