Mr Green Purchases Evoke Gaming

Internet betting site Mr Green has announced this week that they've signed a deal to purchase Evoke Gaming, which includes all of the brand's online casino sites.

The agreement will see Mr Green paying out €7 million in cash for the company, with an extra €1.5 million possible if specific criteria are met. The casino brands being purchased include Redbet, Bertil, MamaMia, and Vinnarum Casino.

The deal is subject to regulatory approval and will have a main impact for Mr Green beginning with their 2019 fiscal year. Evoke has been seeing lower revenues thanks to the tranisition to a new gaming platform, which had upfront costs. The company has 82 employees, and its expected that most will end up working for Mr Green in a continued capacity. Evoke's current CEO Fredrik Staël von Holstein will remain with the company in his current position.

Speaking about the purchase Mr Green CEO Per Norman noted: "Evoke Gaming is an ideal fit for our business plan and strategy. We are pursuing our strategy of nurturing a small number of strong brands that can work globally. With Redbet and Mr Green, we have two immensely strong brands addressing different segments and we see major potential to expand Redbet into our existing markets."

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20 December 2017 - 7:46pm

It looks like a smart buy from Mr Green, the amount spent is probably not that huge when we know how much some companies spending these days so it would probably enlarge their markets, wonder what the criteria should be meet for those extra €1.5 million to be added.