LeoVegas Will Limit UK Affiliates

Gaming group LeoVegas has revealed that they've made a decision to work with only a select group of affiliates within the UK to ensure compliance with the country's laws.

The UK Gambling Commission is working to clamp down on operators that aren't compliant with current laws. The regulator stressed that they will also hold operators responsible for the actions of affiliates who violate the laws. A big push has been made to ensure that terms and conditions are clear for customers, and it's apparent that many affiliate sites aren't in compliance.

The company issued a statement on the decision, noting: "As we appreciate the challenges around implementing these changes, we have provided clear guidance of what we expect from our affiliates and have tried to keep an open line of communication with our affiliates to support them throughout this process. We are encouraged to see that several affiliates are taking these changes seriously and have taken on compliance managers or external legal counsel to ensure their ongoing compliance; this is something that we welcome."

"However, based on the response we have received to these initial actions, it is clear that these compliance requirements are not easily met for some affiliates."

"Additionally, the recent announcements from UKGC and guidance from the CMA delivered at the Raising Standards conference clearly indicate further ongoing changes to compliance requirements going forward and, naturally, we must ensure our affiliates are prepared to address these needs. We are not and will not be able to continuously provide review and guidance services to all affiliates and would like to emphasise that the responsibility to achieve compliance ultimately sits with the affiliate."

"For these reasons going forward, although we value all the hard work all our affiliates have been putting in to the partnership, we are only able to continue to work with a small number of affiliates who satisfy our compliance standards, share our commitment to compliance, and further have the operational scale to guarantee ongoing compliance and deliver a worthwhile contribution to our business."

It's currently unknown whether or not Casino Listings will be one of these approved sites, but we'll update readers as we learn more.

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11 December 2017 - 10:38am

Obviously that decision from LeoVegas is based on their willingness to not have any troubles with UKGC which could be pretty strict and it seems to me this is exactly the right approach which other brands should probably use too.