Bet365 Wins Trademark Infringement Case

This story was published more than 6 years ago.

Internet gaming group bet365 has prevailed in a trademark infringement case that it has been fighting for nearly a decade.

This week the European Union General Court ruled partially in favor of bet365, getting rid of a previous ruling that the term 'Bet 365' was descriptive and didn't infringe on bet365's trademarked branding. The betting group had filed to trademark the term 'Bet 365' as well as 'bet365', but the first term was rejected as it was descriptive rather than a brand term.

The person who ruled initially changed his mind shortly thereafter, but by then it was too late. A German citizen filed an application for the term b365 and had there have court challenges ever since.

In the decision the General Court ruled: "Consequently, with regard to those services, the single plea in law seeking annulment is well founded and there is no need to examine the last arguments put forward by the applicant concerning the lack of opinion polls or evidence from a chamber of commerce in respect of which it was criticised by the Board of Appeal."

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Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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WaroftheGods's picture
Location: Calgary
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16 December 2017 - 4:58am

I've played no limit hold em at Bet365 for years now and have never, not even once, had any issues with them for any reason at all. They are a superb brand and care about their players, I'm happy for them to be able to move forward from something like this, just a thorn in their side finally removed, sweet deal.


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sharpe's picture
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16 December 2017 - 3:52pm

Well maybe not that big of an issue for Bet365 but the fact itself they've been involved in that case for 10! years should relieve them that it's finally over, in their favour too.


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16 December 2017 - 7:44pm

Happy to see them winning it, Big name is always followed by big obstacles. and I'm sure this will boost his name from before.