Internet gaming group bet365 has prevailed in a trademark infringement case that it has been fighting for nearly a decade.
This week the European Union General Court ruled partially in favor of bet365, getting rid of a previous ruling that the term 'Bet 365' was descriptive and didn't infringe on bet365's trademarked branding. The betting group had filed to trademark the term 'Bet 365' as well as 'bet365', but the first term was rejected as it was descriptive rather than a brand term.
The person who ruled initially changed his mind shortly thereafter, but by then it was too late. A German citizen filed an application for the term b365 and had there have court challenges ever since.
In the decision the General Court ruled: "Consequently, with regard to those services, the single plea in law seeking annulment is well founded and there is no need to examine the last arguments put forward by the applicant concerning the lack of opinion polls or evidence from a chamber of commerce in respect of which it was criticised by the Board of Appeal."