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ASA Fines Broadway Gaming £100,00 for Misleading Ads

6 December 2017 by Dustin Jermalowicz

This story was published more than 6 years ago.

Internet betting group Broadway Gaming has been given a large £100,000 fine by the UK Advertising Standards Authority for putting misleading ads on five of its websites.

The original issue arose from Broadway's Butlers Bingo website, which had copy that read: 'Deposit £10. Play £35', as there was not any information on the various terms and conditions associated with the bonus. Looking into things, the UK Gambling Commission found similar offenses on the Bingo Diamond, Casino of Dreams, Dotty Bingo, and Rehab Bingo brands. Because of the repeated violations, the operator was hit with the hefty fine.

The decision comes as the UKGC tightens the regulations on operators, making them clarify terms and stipulating that affiliates comply as well.

We'll update this story if we get a comment from Broadway on their fine.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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9 December 2017 - 10:31pm
#1

That fine looks to be quite deserved for Broadway Gaming, as it looks it's been really misleading to the players.As always UK gambling commission is very strict but that how it should be with those not following the rules or even trying to take advantage of the punters.