This story was published more than 2 years ago.
Online casino software developer Yggdrasil Gaming has announced that they're gearing up to launch a €500,000 promotion to help boost Christmas business.
The promotion will be up and running at casinos from December 1st through January 3rd and will offer prizes ranging from between €10 and €10,000 on certain events such as missions and tournaments. Many of Yggdrail's slots will be part of the promotion, including Jungle Books, Vikings Go Berzerk, Valley of the Gods, and more.
Christmas is a lucrative time for online casinos, and Yggdrasil hopes that the prizes will lead to more gameplay of their titles. To promote the prizes, Yggdrasil will push the contest through their BOOST and BRAG backend platforms that go in for online casino partners.
Speaking about the upcoming launch Yggdrasil CEO Fredrik Elmqvist said, "Last year's Christmas Calendar was such a success that we decided to go even bigger this year. We have more than doubled the prize pool up to €500,000 to help operators engage and retain players over the holidays. We want to encourage operators to use the calendar to be creative in their strategic campaign management, and really stand apart from the competition this Christmas."
Those interested in learning more can do so here.