This week fantasy sports group Oulala announced that they've signed a content deal with Safaribet Kenya, allowing the group to launch operations in Africa as a result.
The deal will see Oulala's fantasy sportsbetting platform being offered on the Safaribet website beginning next year. The two group s have signed on to offer the games for the next two years, with extensions possible. Safaribet is a prominent sportsbetting group in Africa and the fantasy sports product will include football, hockey, basketball, rugby, soccer, and more.
Speaking about the deal Safaribet CEO Imran Premji said, ''We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level. I think that with Oulala's platform we will further enhance our market position and really capitalise on the World Cup next year.''
Oulala CEO Valery Bollier added: ''We are very pleased that Safaribet has become a new member of our Daily Fantasy Football network. While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet's team made a crucial step forward as they truly understand the benefits of offering our DFS product. We have actually come to the realization that convincing young operators to implement our approach is much easier, since they are less consumed by the "milk your customer/cow" route. Essentially, young operators from Africa, Asia and South America, as well as new entrants within the European market are far more eager to try out a new product and business model as they are still in the process of establishing and building up their brand and market.''