Betting group Aspire Global has announced that they've purchased a 40% minority stake in Mr. Play, a new casino and sportsbook that launched operations this week.
The agreement will also see Aspire providing the technology backbone to Mr. Play, including CRM, customer support, and a gaming license through Malta. The casino itself will feature slots, table games, live dealer games, and scratch cards.
Speaking about the deal Mr. Play Chief Marketing Officer Hanan Greenberg said, "When we decided to launch Mr. Play, we looked for more than just a software vendor. We wanted a first-rate strategic partner who could provide us with anything it takes to carve out significant market share by offering customers the best possible online gaming experience."
Aspire Global CEO Tsachi Maimon also commented, noting: "We are always open to opportunities where we can leverage our strong position in new profitable ways. We are excited to be part of this joint venture and look forward to materializing the potential of this product in our role as full partner."
It should be noted that Casino Listings hasn't had a chance to review Mr. Play Casino, so we can't vouch for it as being safe and fair for players. We will review this casino shortly and give you our full thoughts.
Comments
This sounds like a mutually advantageous deal, Aspire will help for the kick start of the new casino and if they succeed it would be great for them as they own 40% of it, not a bad move at all.
Adding few game suppier and receive some country ristric will bring many players, especially with many bonuses deposit low wagering 😂