Online fantasy sports group Oulala has announced that they've signed an agreement with Marsbet to offer their football product via the company's gaming platform.
The deal will see the two groups working together to offer daily fantasy sports products on the Marsbet platform, which is good for the company's three different gaming brands. Daily fantasy sports allows players to assemble a sports roster with a limited amount of money. If your lineup generates the most points, you win cash prizes.
Speaking about the deal Oulala Managing Director Benjamin Carlotti said, "We warmly welcome Marsbet as a member of our B2B Network. Sports betting operators are now fully convinced of the benefits that come with offering DFS to their clients. The Oulala Network fits the exact needs of the new generations and it also generates long term loyalty."
Marsbet's Ioannis Ntousias also commented, noting: "We are delighted to offer our customers something new. We believe that Oulala's skill-based monetised football management game is the perfect tool for them to put their knowledge to the test against each other. We have high hopes that it will attract new users and retain existing ones thanks to its social structure."