Alea Purchases LadyLucks from IGT

This story was published more than 6 years ago.

Internet casino group Alea has announced that they've purchased UK gaming group LadyLucks from IGT for an undisclosed amount.

The agreement will see Alea taking control of the LadyLucks casino brand, but will overhaul the site and integrate it into its platform. The casino had been in operation since 2004. It was originally launched by Probability plc and was absorbed by GTECH in 2014 after it purchased Probability's assets for £18 million. The purchase comes a month after Alea obtained a UK gaming license, and LadyLucks will bolster their presence in the UK. Alea operates the popular SlotsMillion brand, which also has a VR casino.

Speaking about the purchase Alea Co-Founder Alexandre Tomic said, "This is a bold move from Alea, and forms part of our battle plans for the UK market. Now that we have a licence from the Gambling Commission, we want to significantly grow our presence in the country. LadyLucks is already benefitting from the Alea touch; we have quadrupled the number of game suppliers, rolled out games on desktop as well as mobile, and given players access to free spins for the very first time."

"We see huge potential for the LadyLucks brand to become a power player in UK online casino, and with the help of Sarah Quinan, our new LadyLucks Casino Manager will become a force to be reckoned with."

To help with the transition and operation of the site, Alea hired former LadyLucks employee Sarah Quinan to oversee the brand. We'll update players as we learn more about new launch.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.