Internet betting group Tempobet has struck a deal to secure a Premier League sponsorship, which will see its logo displayed on seven different LED boards at stadiums this season.
The deal will see Tempbet's logo being displayed for 500 minutes throughout the season, which will allow for it to bee seen around the world. The exact consideration paid by the group wasn't available, but it's believed the company paid millions of pounds for the signage.
Speaking about the deal Tempobet CEO Tim Peters said, "The Premier league gets bigger and bigger every year and this was a great opportunity to link our brand with one of football's most popular competitions."
"We are currently expanding our operations in different countries around the world and creating brand awareness is an important part of the process for us, so we were delighted to have secured the deal."
Tempobet has been in operation for the past decade, providing sportsbetting and casino services to their customers.