This week online betting group Paddy Power Betfair put their affiliate partners on notice, saying that agreements will be shredded if an affiliate is found to be operating against internal regulations set forth by the company.
The announcement was made on the GPWA, where a company representative shared the message with users. The company says the following activities are forbidden per agreements with affiliates:
- No media buying allowed
- No SMS marketing allowed
- No pop-unders allowed
- Making email marketing look like it's sent on behalf of the company
Furthermore, the company states that any offers put out by affiliates must contain the words 'New Customer Offer, T&C's Apply 18+'.
The move comes after the UK Advertising Standards Authority clamped down on several major betting groups whose affiliates had created ads that didn't comply with regulations. Paddy Power Betfair is trying to avoid having the same thing happen to them, and noted: "We take the Gambling Commission Guidelines very seriously and want to ensure that all our affiliates are behaving in a responsible manner.