Mr Green Launches New Risky Assessment Tool

Internet casino Mr Green has announced the launch of its new Green Gaming tool, which analyzes player activity, which it then uses to present risk analysis.

The tool will be used to help analyze and alert players to behavior that is risky and prone to problem gambling behaviors. The tool is installed on the Mr Green backend and requires nothing of players in order to be utilized. The product was designed with top problem gaming analysts such as Sebastian Gassner. The tool will notify players when risky behavior begins, advising them to take a break or set different limits for their gameplay.

Speaking about the tool's launch Mr Green CEO Per Norman said, "It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming."

"Now, we are asking our customers to put on the seat belt and set the controls," Norman added. "With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms."

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Lambino's picture
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12 September 2017 - 10:38am

A very interesting read , I wonder if Mr Green is implementing this new analytical tool purely for for their player data records or if this is something that all online Casinos with a UKCG Licence will all be implementing with the the new regulations of late concerning the industry particularly in Europe , In the last couple of years the the leading casinos that are constantly growing and increasing profitably have all been implementing more focus on the players gambling responsibly with alerts every hour or less on their playtime and wagering count , losses and profits in that time , also putting the player in the front seat by allowing them within their account to set deposit limits and even cool off periods as well as self exclusion time frames , just goes to show how much more the online gambling regulation and player safety is years if not decades ahead of its Land Based Rivals which I don't see ever implementing this as they practice more predatory practices 🤔

CL-Ed's picture
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14 September 2017 - 8:07am

Yes I agree the UKGC is certainly leading the way in this area. They require casinos licensed there to offer responsible gambling controls to players and now we're seeing innovations like this. I guess time will tell whether it is a gimmick for publicity or a real benefit.


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