Internet casino JackpotJoy has announced that they've signed celebrity Paddy McGuinness as their latest ambassador for the brand.
McGuinness, a stand-up comedian and television personality will be replacing Barbara Windsor in the position. He'll appear in a slate of ads for the group, which will appear on TV and online.
Speaking about the agreement JackpotJoy CEO Irina Cornides said, "We're ecstatic to welcome Paddy on board as the new face of our latest Jackpotjoy campaign. We wanted someone who fitted well with the brand and, just like Jackpotjoy, Paddy is entertaining, fun and someone that our target audience resonates with."