Endemol Shine to Launch Playzido Platform

Gaming firm Endemol Shine announced this week that they've signed an agreement with Black Cow Technology to launch an online gaming platform known as Playzido.

The new platform will supply B2B services to gaming operators, with both real money and social gaming in mind. The platform will use Black Cow's OGA software and will have games from Endemol as well as other suppliers. An initial slate of games will include titles based on the entertainment properties Austin Powers, Dumb and Dumber, and Deal or No Deal. Every game on the platform will be available for play on desktop and mobile devices.

Speaking about the deal Endemol Shine Managing Director Owain Walbyoff said, "Playzido is an important strategic investment for Endemol Shine Gaming as it will allow us to significantly grow our footprint in this space. In addition to considerably increasing the distribution of our games, Playzido will offer operators an extensive range of marketing tools allowing them to maximise the potential of their games better than ever."

Black Cow Technology Commercial Director Tony Plaskow added: "We are delighted to embark on this new project with Endemol Shine Gaming and the combination of our new adaptable OGA Technology and the Endemol Shine brands is very exciting. Playzido are looking to do something genuinely innovative in the market and we are thrilled to help facilitate that."

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22 September 2017 - 2:42pm

This is really interesting as I had never heard of Black Cow Technology. Clearly this deal will be beneficial for both sides so that's good.