Internet betting group UltraPlay has announced that it will be providing live betting services for the Grand Final of the FIFA Interactive World Cup 2017, which is based on the hit soccer video game.
The event will take place from August 16th through the 18th in London, and will see players from around the world taking part in the tournament. The event is the largest gaming competition in the world, and will likely draw in millions of spectators. UltraPlay is gearing up to take advantage of this, becoming the first company to offer live betting on the tournament.
Speaking about the event UltraPlay Head of eSports Peter Ivanov said, "Led by the mission and experience of building a betting brand that appeals to eSports fans, UltraPlay is constantly improving its eSports odds provision and betting options to offer next level of gaming experience. That was the core idea behind the company's decision to become the first iGaming provider offering live betting on FIFA Interactive World Cup Grand Final - the highly ranked and prestigious international tournament followed by millions of fans worldwide."
eSports is a growing betting sector, as the popularity of the market continues to expand. eSports are where video game players compete for cash on popular games like Fifa, DOTA, Super Smash Bros., and more. The events are watched by millions around the world via platforms like Twitch as well as on networks such as ESPN.