UK gaming group Ladbrokes hs announced that they've signed a deal to become the title sponsor of the 2018 England Challenge Cup.
The deal will cover next year's tournament, and will be known as the Ladbrokes Challenge Cup. The deal will have an array of different benefits to Ladbrokes, including different marketing opportunities. Terms on the consideration paid were not available as of press time.
Speaking about the deal Ladbrokes CEO Jim Mullen said, "Our decision to sponsor the Challenge Cup was an easy one; we want our name to be associated with prestigious, passionate sporting events and this ticks those boxes, so it was a no brainer when it came to extending our association with the game."
RFL COO Roger Draper also commented, noting: "Ladbrokes have been a fantastic supporter of Rugby League and we are delighted that they are continuing their association with our great sport."
Comments
As always Ladbrokes are pretty active in those sponsors deals and this really a good way you're name to be popularized not only in UK but across the globe too, they was one of the first bookies I heard about once despite never been at the market here.