UK betting group Ladbrokes has announced that they've signed sponsorship deals with the football clubs Leicester City and Burnley for the new season.
Leicester City and Ladbrokes have a deal for the rest of the season, and will see the company serving as the team's Official UK and Ireland betting partner. The agreement provides signage at King Power Stadium as well as rights to use the club's image in marketing materials.
Burnley's deal is more extensive, running through the 2019-2020 season. Ladbrokes will be authorized to provide betting services at Turf Moor Stadium and will also get signage rights around the grounds. There will also be Ladbrokes logos on the team's website and Facebook page.
Burnley Commercial Director Anthony Fairclough spoke about the deal, saying: "This will create a lot of new experiences for the fans, which will be delivered by Ladbrokes, and some exciting offers during the course of the seasons to come."
"We look forward to welcoming Ladbrokes and not only will it involve major exposure at Turf Moor, it will see a full betting service offered to the fans through the concourses, as well as their branding on the Cricket Field Stand, which was previously sponsored by David Fishwick."