Emoticoins Slot Released by Microgaming

This story was published more than 6 years ago.

Internet betting software developer Microgaming has announced the launch of its newest slot 'Emoticoins', which was proposed by two employes during a brainstorming initiative.

Emoticoins is a 5 reel, 30 payline video slot that features the various emoticons that are featured on cellular phones. The game has two wild features, free spins, and can be played in both desktop and mobile devices. The slot was thought up by Rob Mercer and Anna McChesney at Microgaming's annual Idea Factory, where new game proposals are brainstormed. The idea was embraced by Microgaming and development of the title launched shortly after Christmas 2016.

Speaking about her game McChesney said, "As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language! 92% of the world's online population use emoticons, so developing a themed game would automatically target the demographic of our operators' players."

The game is available for play now at casinos offering Microgaming's library. A video preview of the title can be seen below:

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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7 August 2017 - 2:51pm
#1

Really, that was the smartest proposal during brainstorming initiative of Microgaming employees ?!
I must say it looks fun though.. 😀

lvblck
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10 August 2017 - 10:37am
#2

I tried this game with some free spins. Didn't win anything and the design was quite average but I can appreciate the fact that it isn't just another chinese themed game from them.