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The book is using a framework dubbed OBG and will allow for more options when it comes to wagers. Additional sports, live betting, live streams, and a new look and feel that's faster than older products.
Speaking about the launch Betsson CEO Ulrik Bengtsson said, "This is a major improvement of the mobile sportsbook; the timing of the launch is good as the English Premier League starts this weekend and the customers have already shown that they like the upgrade. We expect to see full effect of the new mobile sportsbook in the fourth quarter."