Internet betting group Betsafe has announced that they have signed MMA fighter Conor McGregor to a sponsorship deal, making him an Official Ambassador for the company.
The deal comes just before McGregor faces off in a boxing match against Floyd Mayweather on August 26th, and will run for the next 18 months. The deal will have Betsafe's logo appearing on McGregor's shorts for the upcoming fight. The company will also feature the fighter in an array of marketing campaigns over the course of the deal.
Speaking about the agreement McGregor said, "Today I'm happy to announce that I'm partnering up with Betsafe. It is an honour for me to be an Ambassador for this great brand. Although real gamblers know the odds are stacked against them, we also know that passion overcomes the odds."
Betsafe's Managing Director Nicola Fitton also commented, noting: "We are delighted to announce our new partnership with Conor McGregor. Conor is one of the biggest athletes in the world today, defined by his extreme talent, work ethic and personality, which are values that we reflect every day at Betsafe. We firmly believe that passion always overcomes the odds, and there is no sports star in the world today that both inspires and embodies passion as much as Conor."
"It's a pleasure to be a part of Team McGregor and we very much look forward to being in his corner over the next 18 months."
Betsafe has been adding brand sponsorships to their portfoloio, as the company has deals in place with Cage Warriors, Sarcens, Jimi Manusa, and Tony Bellew.