This story was published more than 3 years ago.
Internet betting data group Betradar has announced this week that they've begun offering live odds for the eSports game League of Legends, which is being supplied by DOJO Madness.
The odds were developed after analysis of more than 18 million data points collected from 450,00 rounds of the game. This analysis has led Betradar to believe that their odds forecasting will be accurate in future events. The live betting odds will now be offered to an array of regulated betting sites, as Betradar will license the product to clients.
eSports have taken off in the past couple years, as young spectators flock to watch pro gamers play games like League of Legends, Call of Duty, Super Smash Bros, and more. Millions of people watch the events, leading to betting companies looking for a way to leverage the tournaments for action.
Speaking about the launch Betradar Head of eSports James Watson said, "We are delighted that we can now offer our League of Legends in-play odds to the market. LoL is the number one eSport title played globally with over 100 million unique players per month. It has an established tournament structure with events held all the way through the calendar year, while the recently announced franchise model showcases the stability and sustainability of the LoL ecosystem. This is all good news for operators looking to offer a highly attractive eSports betting product. What makes the news even better is that our clients can now enjoy unbeatable up-times, the best array of markets with more to follow, including a range of live player markets. We appreciate that some have experimented with eSports and have not seen the returns they should have earned, but with Betradar and DOJO Madness having invested significant resources into creating a best-in-class product and with interest in Betradar eSports products at an all-time high, our clients have another reason to feel confident about their offering to these highly discerning customers."
DOJO Madness CEO Jens Hilgars also commented, noting: "One of the reasons we partnered with Betradar is that we wanted to bring our unrivaled expertise in aggregating and interpreting eSports game data into the betting ecosystem with a partner that stands for integrity and accuracy. Providing the odds for the most popular eSports title combined with the future markets we already have in the pipeline, including live player markets, is another contribution of our partnership to the exciting eSports ecosystem."