Internet betting group Betsafe has announced that they've signed a three year sponsorship deal with the Sarcens rugby club, which plays in the English Premiership.
The deal will give Betsafe exclusive marketing rights at the club's Allianz Park stadium such as signage. The group's logo will also appear on the team's shirts as a result. The betting group also announced that they'll be able to offer digital deals to fans of the club throughout the season.
Speaking about the deal Betsafe Managing Director Nicola Fitton said, "We are delighted to announce our new partnership with Saracens today. Saracens is a club that is defined by professionalism, desire and outstanding performance and these are values that we reflect every day at Betsafe."
"We firmly believe that passion always overcomes the odds, and there is no passion like that of a Saracens fan or player. We are delighted to be part of the Saracens family and we look forward to supporting the club going forwards."
Sarcens CEO Heath Harvey added: "We are delighted to welcome Betsafe as a sponsor of the club. They are a company with a proven track record of partnering elite sports teams in the UK and we look forward to a long and successful partnership. We believe that we have partnered with a company who are extremely ambitious and have a drive and passion for innovation values that we can strongly resonate with at Saracens."