Internet gaming group Betfair has announced that they have signed a sponsorship deal with Italian Serie A football club Juventus.
The deal is good for multiple years and will make Betfair the Juventus Offical Gaming and Betting Partner for the upcoming season. Betfair will get exclusive signage at Allianz Stadium, and will also get exclusive marketing opportunities to offer to fans of the club. Betfair will also be able to target market using the club's logo.
Commenting on the deal Betfair Italy Country Director Claudio Di Zanni said, "We are very proud to announce this partnership with Juventus, which has in its DNA values and characteristics we think are winning in sports as well as in the business, such as prestige, leadership, and ambition. We believe that this partnership can create great opportunities for our customers and for all football fans."
Juventus Head of Global Partnerships and Corporate Revenues Giorgio Ricci also commented, noting: "This partnership with Betfair fits perfectly with the club's ambitions of global growth and confirms Juventus' appeal to industry-leading brands around the world."
Comments
That's a deal between two famous merchandises and will probably be a succesful one too, it's important these days who your betting partner is because the market is huge.