Belgium Wants to Tighten Restrictions on Gambling Ads

Regulators in Belgium are seeking to crack down on gambling advertising by blocking them on television before 8pm while also making spots unable to air during live sports events.

The proposed restrictions were being called for by the country's Justice Minister, but is being fully backed by the Belgium Gaming Commission. In addition to the blocking of ads mentioned above, the move would remove ads already in place that "excessively" promote gambling and would implement problem gambling warnings in every spot. Fines could be levied against operators who don't comply.

Speaking about the issue BGC Spokeswoman Marjolein De Paepe said, "We already have the authority for it, but as long as there are no clear rules about what may or may not, we can hardly exert it."

Belgium MP Peter De Decker also commented, saying: "For tobacco advertising, there are already strict rules and there are ethical standards around alcohol. So something had to happen around gambling. We must not be blind to the fact that more is being cast or for the misery that causes it to people who are hard at all."

About the author

2 replies • Last post


Jackpot ChaserJackpot Chaser
Location: The North
Joined: 6 Apr 2016
Posts: 2413
Thanks given: 119
Thanks received: 671
21 June 2017 - 3:20am

With or without ads people will still play. And what I find odd is that when it comes to bingo or lottery, it still gets promoted while in fact it is still gambling after all.

Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6589
Thanks given: 3157
Thanks received: 932
21 June 2017 - 10:31pm

Yes that's something that should of been done I think, in the end kids shouldn't be able to see those gambling ads although there's many countries where no one even conciser doing so.