Regulators in Belgium are seeking to crack down on gambling advertising by blocking them on television before 8pm while also making spots unable to air during live sports events.
The proposed restrictions were being called for by the country's Justice Minister, but is being fully backed by the Belgium Gaming Commission. In addition to the blocking of ads mentioned above, the move would remove ads already in place that "excessively" promote gambling and would implement problem gambling warnings in every spot. Fines could be levied against operators who don't comply.
Speaking about the issue BGC Spokeswoman Marjolein De Paepe said, "We already have the authority for it, but as long as there are no clear rules about what may or may not, we can hardly exert it."
Belgium MP Peter De Decker also commented, saying: "For tobacco advertising, there are already strict rules and there are ethical standards around alcohol. So something had to happen around gambling. We must not be blind to the fact that more is being cast or for the misery that causes it to people who are hard at all."