Retail and online betting group Ladbrokes has announced that they've signed a three-year sponsorship deal with PGA Australia, and will receive naming rights to several tours as a result.
The terms of the deal will see Ladbrokes named as the Official Betting Partner of the Australian PGA, and they'll also get rights to the PGA Pro-Am and PGA Legends Tour, which is where senior players participate.
Speaking about the deal PGA Australia General Manager David Pryles said, "To have an internationally renowned brand and market leader partner our Pro-Am, Legends events is a huge boost to professional golf in Australia. This alignment will benefit both PGA Professionals as well as amateur golfers and it's great for the profile of our sport."
Ladbrokes CMO Jason Kibsgaard also spoke, noting: "We are very proud to be involved in sporting codes across Australia, and are excited to join forces with the PGA of Australia."