Bwin Signs Sponsorship Deal With Borussia Dortmund

Internet gaming group bwin has announced that it is signed a sponsorship deal with German Bundesliga club Borussia Dortmund, and will be a key partner for the next four years as a result.

The sponsorship deal is good for four seasons and will see bwin serving as the champion partner of the club. bwin will receive exclusive marketing rights as well, including marketing signage at the club's stadium as well as the opportunity to create specific promotions on the bwin website.

Speaking about the deal, bwin's Stephan Heilmann said, "We want to involve the Dortmund fans in our sponsoring as much as we can and we have a range of exciting ideas that we will soon implement both inside and outside the stadium."

Dortmund Director of Sales Carsten Cramer also commented, noting: "In bwin, we have a partner by our side that has a longer association with German football than any other company in the betting industry. bwin has already entered into several partnerships with major players on the European football scene over the course of recent years."

Borussia Dortmund has been around for 107 years and plays in the highest league in Germany. The club plays in front of 81,359 people at their home stadium of Westfalenstadion, which opened 33 years ago.

Related casinos

bwin CasinoGibraltar, Sweden, U.K.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
1 reply • Last post


Forum AngelForum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 7114
Thanks given: 3705
Thanks received: 1022
20 May 2017 - 10:28am

Both the club and the bookie are very popular names around the world and of course Europe so I think it would be great partnership for both sides and especially Bwin who's been on the down side for the past few years but looking to rejuvenate themselves under the new owner I think.