Perform Group Launches 'In-Play Facts'

This story was published more than 7 years ago.

Sportsbetting information group Perform Betting Solutions has announced that they've launched a new product called 'In-Play Facts', which will allow punters to have live in-play information delivered during matches.

The product was developed in conjunction with Bettorlogic and will be provided by information group RunningBall. The product will provide video and visualizations that come up live during matches, and will provide an array of information and optional bets that can be placed at various times. The product's algorithms take various situations into account when crafting messages and bets, including league table standings, the current match situation, head to head results, and more.

At launch, there will be more than 80 professional leagues around the world supported, with more being added as time moves on.

Speaking about the launch Perform Content CEO Ross MacEacharn said, "Our latest innovative betting product, in partnership with Bettorlogic, enables the betting industry to enhance the in-play experience by using data in new, ground-breaking ways. We are always striving to be at the forefront of innovation, and this builds on our expansive product portfolio which is used by the world's leading bookmakers."

Bettorlogic's CEO Andrew Dagnall also commented, noting: "The opportunity to watch the live stream of a football game and receive meaningful reasons to have a bet, we believe is a valuable service for punters. Livelogic is designed for the in-play customer and helps create additional reasons for punters to have a bet."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.