ASA Clamps Down on LeoVegas Ad

This week it was revealed that the UK Advertising Standards Authority has ruled against mobile betting site LeoVegas due to a misleading spot that the casino aired on mirror.co.uk.

The ad that ran afoul of UK law was posted to the Mirror website and offered players an "extra special welcome bonus of £1,500". The terms were revealed after registering an account and read: "begin betting by depositing £10 or more and you'll receive 100% in deposit bonuses, as well as 50 Free Spins. LeoVegas will give you more 100% deposit bonuses for your following three deposits - adding another 50 spins every time you request more. All in all, new players can claim up to £1,500 and 250 free spins absolutely free".

Those terms generated a single complaint alleging that the ad was misleading as it claimed that players would get £1,500 in cash. The ASA agreed that the ad was misleading and could cause confusion as the spot didn't clearly state whether the £1,500 was in cash or as a welcome bonus. Because of the ruling, LeoVegas cannot air the ad again unless changes are made, and the group cannot claim a cash incentive unless they really do give cash out to customers.

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auCL-Ed
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2 March 2017 - 7:11am
#1

Misleading promotions like this are why we list the bonus for a first deposit separately here, rather than counting the combined total of the first 3 or 4 deposits like the casino has done in this case. Many casinos try it on and it is garbage.

Calling a bonus that requires four deposits a "£1500 welcome bonus" is deliberately misleading, especially when you know that most casinos offering these multi-deposit bonuses won't even allow you to claim the subsequent bonuses unless you lose all your money on one of the earlier bonuses.

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lvblck
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2 March 2017 - 7:54pm
#2

I agree with CL-Ed on this one. However, being a gambler for years, I never take such things seriously, but I understand how it might be misleading for some inexperienced players for example.

bgsharpe
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2 March 2017 - 10:36pm
#3

Good that the punters from UK and Australia are well protected from such misleading ads but I think the authorities in most of the other countries across the world not only don't take measures but also even didn't pay attention to such advertising.

auCL-Ed
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2 March 2017 - 11:35pm
#4

I reckon they wouldn't understand them even if they did. You almost need a degree in bonusology these days to comprehend the twisted terms and conditions that apply to many casino promotions.

2 sharpe, blck

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bgsharpe
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7 March 2017 - 10:13pm
#5
CL-Ed wrote:

I reckon they wouldn't understand them even if they did. You almost need a degree in bonusology these days to comprehend the twisted terms and conditions that apply to many casino promotions.

Yes I'm not saying it's easy Ed, just want to see some gambling authorities here look at it from the punters point of view for a change.
I would study bonusology if I could Wink Don't think anyone could though Joking