This week it was revealed that the UK Advertising Standards Authority has ruled against mobile betting site LeoVegas due to a misleading spot that the casino aired on mirror.co.uk.
The ad that ran afoul of UK law was posted to the Mirror website and offered players an "extra special welcome bonus of £1,500". The terms were revealed after registering an account and read: "begin betting by depositing £10 or more and you'll receive 100% in deposit bonuses, as well as 50 Free Spins. LeoVegas will give you more 100% deposit bonuses for your following three deposits - adding another 50 spins every time you request more. All in all, new players can claim up to £1,500 and 250 free spins absolutely free".
Those terms generated a single complaint alleging that the ad was misleading as it claimed that players would get £1,500 in cash. The ASA agreed that the ad was misleading and could cause confusion as the spot didn't clearly state whether the £1,500 was in cash or as a welcome bonus. Because of the ruling, LeoVegas cannot air the ad again unless changes are made, and the group cannot claim a cash incentive unless they really do give cash out to customers.