Betsson to Purchase NetPlay TV

This story was published more than 4 years ago.

This week Betsson AB announced that they've struck an agreement to purchase NetPlay TV for a price of £26.4 million.

The agreement will see Betsson £0.09 per share and is subject to approval from NetPlay shareholders as well as the UK High Court of Justice. The deal will see Betsson purchasing all outstanding shares of NetPlay, and will see the group joining Betsson's portfolio of products. NetPlay's existing online betting sites Supercasino, Vernon's and Jackpot247 will also make the move over to Betsson.

Speaking about the deal Betsson CEO Ulrik Bengtsson said, "NetPlay operates three brands, each with strong offerings, and we believe that applying Betsson's experience of operating successful casino brands will add to NetPlay's earnings and growth. We have a long-term view on NetPlay and will achieve significant cost synergies and operational improvements over time. Betsson's acquisition strategy includes adding volume to its scalable Techsson platform and increasing the share of locally regulated revenue."

If the deal is approved, it will be expected to close in April of this year.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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2 February 2017 - 11:00pm
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When a certain brand is successful in its business is quite logical for this brand to trying expand this business and one of the ways of doing that is purchasing others so from this perspective is pretty reasoned what Betson trying to do I think.