Yggdrasil in Content Deal with Lottoland

Internet betting group Yggdrasil has announced that it has entered into a content supply agreement with Lottoland, and will begin providing their games to the operator as a result.

The deal will be good for multiple years, and will see the lottery and casino game website offering big-name games such as Jokerizer, Vikings Go Berzerk, and more. The games will also be complimented by the Yggdrasil social and promotional tools Boost and Brag, which will go into the Lottoland backend system. Lottoland is a betting site that is based out of the UK, and offers a variety of casino and lottery style games to its customers, including virtual scratch chards.

Commenting on the deal Yggdrasil Gaming CEO Fredrik Elmqvist said, "Lottoland are one of the biggest success stories in gaming in the past few years and it's a very proud moment for us to sign this deal. It's especially exciting to integrate directly into them to fully utilize the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit. I said a few years ago that lottery was the final frontier in online gaming and Lottoland's hugely impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry, and we look forward to a long and successful relationship together"

Lottoland VP of Gaming Gavin Grimes also commented on the deal, noting: "Yggdrasil have consistently proven in recent years that they are ahead of the curve when it comes to online slots and gamification. Their games are very impressive, while the accompanying promotional tools bring customer engagement to a new level. We've already got over 4.5 million customers worldwide and that number is growing rapidly. I'm very confident that the launch of Yggdrasil's content is going to accelerate that growth, making our offering even more attractive to new and existing players."

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bgsharpe
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31 December 2016 - 12:06am
#1

For sure Yggdrasil largely expand it's business especially in the past year and no doubt they will try to even add to that in future.Certainly the way their slots looks attracts the punters and they become more and more popular.

lvblck
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1 January 2017 - 12:59pm
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Well each deal they sign is definitely beneficial to them, otherwise they wouldn't do it. And with every deal they have the opportunity to expand their business which is always a good thing.