The offending promotion was related to the Euro 2016 football tournament, and the ASA ruled that the terms and conditions of the promotions weren't clear. Punters were particularly offended by the fact that the offer was good for only new punters making their first bet with the company.
In their ruling the ASA stated: "Because of the omission of such a significant condition and the misleading impression given by the ad, we concluded that the promotion was misleading."
Because of this ruling, BetFred cannot air the same promotion unless the terms are made clearer.
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