Gambling data and information group Betradar has announced that it has jumped onto the eSports bandwagon and will begin supplying live odds for various eSports events thanks to a partnership with Dojo Madness.
The deal between the groups will see Dojo Madness monitoring the events , with Betradar generating pre-match and real-time odds on the events, which can then be offered by operators to customers. The groups hope that they will be crating coverage of top game events such as Overwatch, Counter Strike: GO, Dota2, and more.
Commenting on the deal Betradar Head of eSports James Watson said, "With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the eSports community."
"We have created a new and unique framework that will greatly benefit operators. From today, they will be able to tap into the demand for comprehensive live coverage with the ideal range of Betradar services to support them alongside the best content and odds suggestions."
eSports has boomed into a major industry over the past few years, with millions of dollars being wagered on events throughout the world annually. There are estimates that global turnover on the events will reach $30 billion within five years.