Internet casino group Paddy Power has announced that they have opted to extend their virtual sports content partnership with the Inspired Gaming Group, and will continue offering the developer's games for the next three years.
The deal will run for the next three years, and will include titles like Rush Golf, Rush Cricket, and Rush Football 2, with other games also being added as the deal progresses. Virtual Games in the agreement cover the UK and Ireland.
Commenting on the deal Paddy Power Director of Retail Product and Innovation Michael Ahearne said, "This exclusive deal is fantastic news for Paddy Power customers, we now have the ability to display more virtual sports action from Inspired than ever before. We're confident that these new products will prove popular with our customers; from football, to golf, to greyhounds, there's something for everyone."
Inspired Chief Commercial Officer for Digital Games Steve Rogers also commented, noting: "At Inspired we are continually innovating and extending our virtuals offering, and I am proud that we can deliver such a fantastic range of products to Paddy Power customers."
Comments
I'm not the biggest fan of virtual sports games but obviously from Paddy Power they think that there is future in this industry and I guess that's what made them to extend that deal.