Lightning Box Games Inks Supply Deal With William Hill

This story was published more than 3 years ago.

Internet betting software developer Lightning Box Games has announced that they've signed a content supply deal with Lightning Box Games, and will offer their slots to the developer as a result.

Lightning Box Games will offer their full gaming library, which includes Silver Lion Deluxe and more. The games will be launched in the second quarter of next year, and will be offered across Will Hill's 2,300 retail shops throughout the United Kingdom. More games will be added after the initial rollout.

Commenting on the deal Lightning Box Managing Director Peter Causley said, "I'm delighted to sign the agreement with William Hill which gives us an important breakthrough in the UK market, as well as the chance to do true omnichannel releases to William Hill's online, mobile, and retail players. Our games have been very popular with players and casino owners across multiple channels in Europe and North America, and I'm confident they will be well-received by British audiences too."

William Hill Head of Product and Content Andrew Sackey also commented, noting: "Lightning Box Games' portfolio comes with a great pedigree and reputation, and I'm very pleased to be able to offer it to our customers as part of our great slots range. We're eager to see how the first two games perform as omni-channel content for our online and land-based customers, and are looking forward to working with Peter and his team."

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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14 November 2016 - 11:33pm
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No doubtfully this deal is huge for the game developer and would probably largely increase their popularity so just seems to be a great deal for Lightning Box Games.